Priceless Jewelry

Context

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In Chile, the medicines cost 38% more than in the rest of Latin America. But the problem is more serious when we talk about Rare Diseases, pathologies that affect 1 in every 2000 people, and their treatments could cost US $300.000 per year, without any coverage from state or private system.

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Idea

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We created Priceless Jewelry, a limited edition line of jewelry that instead of diamonds and gemstones, they have something more valuable, medicines used in treatments of rare diseases, which their values are unaffordable. With a great launch in the most luxuri red carpet of Latin America, seen by more than 250 million people all over the world, we made a great call to the society and put this problem on the light, generating debate in media around the high cost of the medicines in Chile and achieving that the press and important personalities support the cause.